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Your Summer Haircare Hero’s

Compliment your haircare routine this summer with Joico’s masques to instantly hydrate, soften and protect your hair!

Defy Damage Protective Masque

This powerful at-home treatment goes deep to infuse hair
with a brilliant, bond- strengthening defense system. The
result? Less breakage; more protection from heat styling;
and hair has instant softness and shine… the kind you can
see and feel on contact.

WHY YOU’LL LOVE IT:
▪ Helps to rebuild broken hair bonds;
▪ Deeply replenishes hair without weighing it down;
▪ See results after the very first use;
▪ Proactively builds hair’s resistance to damage;
▪ Leaves hair soft, shiny and healthy-looking.

HYDRASPLASH
Hydrating Gelée Masque

A unique gelée treatment, powerful enough to create a
wave of healthy hydration without overpowering delicate
strands. Hydrating Gelée Masque is the ultimate, light
weight, thirst-quencher for fine, dry, parched hair.

For fine/medium, dry hair
WHY YOU’LL LOVE IT
Unlike other intensive moisturizing treatments, Hydrating Gelée Masque infuses fine-to medium, parched hair with a shower of featherweight — but powerful — hydration.
▪ Detangles even super-fine strands;
▪ Reduces frizz;
▪ Won’t weigh fine hair down

BLONDE LIFE
Brightening Masque

To intensely hydrate & illuminate

This magician-of-a-treatment instantly hydrates, softens, and
amps up your pale strands by neutralizing those trace minerals
that lead to dullness and yellowing. Nothing heavy, nothing
greasy…just on-tone, crystal-clear perfection here.

WHY YOU’LL LOVE IT
▪ Intensively hydrates, softens, adds shine and conditions;
▪ Brightens blonde strands by neutralizing chlorine and trace minerals that lead to dullness and
yellowing.

TIP:
Use Brightening Masque once a week
as a detoxifying, yet deeply nourishing
treatment that will help to keep blonde
sparkling.
For thicker hair types or blondes in need
of a little extra attention due to damage,
use Blonde Life Brightening Masque
instead of conditioner up to 3 times a
week.