Joico Curl Confidence

Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness in the rearview, this texture wizard will have your curls bouncing with joi

Here’s Why You’ll Love It

  • Defines & enhances natural curl/texture
  • Reduces frizz
  • Hydrates hair
  • Boosts shine
  • No sticky or crunchy feel
  • Gluten-free
  • Paraben-free

Vegan Protein
Protein provides strength to hair, improves combability. This vegan form
of protein, made from pea and vegetable proteins are a close match to the
protein found naturally in hair.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica (all fundamental
to creating healthy, strong, damage-resistant hair) helps to boost shine and


Curl Confidence is used on damp or dry hair to help define texture/curly hair without
weighing hair down or leaving it stiff. Once dry (naturally or with a diffuser) your curls
are soft but defined with a satiny glow.
Curl Confidence does not contain traditional fixative ingredients that can leave hair
feeling “set”.