Sean Taaffe Professional Launch

Struggling with the condition of your hair? Sean Taaffe Professional has got you covered with the launch of our new range.

“Over 18 months of ongoing refinements and extensive testing across our entire team, we are proud to introduce the ST Moisture Spray Leave-In Conditioner as the first product in the Sean Taaffe Professional range”, says Sean.

Launching today May 28th, this new leave-in Conditioner promises to make a dramatic difference by improving the condition, texture and management of hair with formulations for both fine and coarse hair.

The Story of Sean Taaffe Hair & Beauty

Sean Taaffe Hair & Beauty was established as a one-man operation by Sean Taaffe in his native Killorglin in 1989. Always at the forefront of industry innovation and education, the company has expanded exponentially with locations in Killarney, Tralee and Killorglin.

The Sean Taaffe Group has won nearly every industry accolade over the years including Salon of the Year & Hairdresser of the Year across multiple competitions. Other awards include the Hairdressing Business Awards and more recently, photographic and training awards.

The Sean Taaffe Group also host international training courses in their Tralee Academy and their flagship Killarney Salon. Their acclaim allows them to bring in hair heroes such as JB Mazella, Andrew Dunne and Sophia Hilton (to name but a few), to showcase their skills in Kerry.

What is Sean Taaffe Professional?

Sean Taaffe founder and owner of the Sean Taaffe Group and Sean Taaffe Professional.

We have launched our first in-house developed, own-brand retail range, Sean Taaffe Professional. The new Sean Taaffe professional range has been created by hairdressing professionals for hairdressers and their clients.

“Over my 35 years hairdressing I’ve seen many products come and go and I’ve always had an interest in the products we use,” says Sean.

“When Covid hit and all our salons were closed, I turned my attention to creating products that I felt were either missing in the market or could be better.”

This journey led Sean to innovate and create a range of products, with the first product launching today.

“There was a niche in the market for a really good leave-in conditioner spray, as currently there were many leave-in creams available which can be heavy on the hair, and very few high-quality sprays,” says Sean.

From this research, Sean partnered with a leading pharmaceutical development company to work on developing the perfect leave-in conditioning spray. This led to the creation of the ST Moisture Spray Leave-in Conditioner – the result of three years of extensive development, testing and research.

Why are there two formulations?

The ST Moisture Spray Leave-In Conditioner comes in two formulations, designed to suit different hair types.

“Initially, we planned on creating a lightweight conditioning spray that would hydrate amazingly for all hair types,” says Sean.

“However, throughout extensive testing, we found that one formulation would not do – as fine hair and thick coarse hair have such varying needs in terms of quantities of the hydrating agents.”

ST Moisture Spray Leave-In Conditioner 1

With the ST Moisture Spray Leave-In Conditioner 1, you can expect intense hydration for thick, stubborn or coarse hair without weighing it down.

Whilst other leave-in conditioners and moisture sprays can leave hair feeling oily or full of silicone, this ST leave-in conditioner promises to hydrate hair whilst giving it a weightless finish – leaving hair softer, taming flyaways and making it easier to manage.

ST Moisture Spray Leave-In Conditioner 2

The ST Moisture Spray Leave-in Conditioner 2 is suitable for fine, vulnerable or coloured hair that needs some extra love, without weighing it down. This spray promises to nourish and detangle hair, without damage, making it easier to blow dry and style

Where to buy Sean Taaffe Professional products?

The first Sean Taaffe products in the range will be available from today from selected retailers nationwide, in salons and online on

Priced at only €19.95, the ST Moisture Spray Leave-In Conditioner is a game changer in the management, styling and condition of hair.

The ST Moisture Spray Leave-In Conditioner (1 & 2) are the first products in the new Sean Taaffe Professional retail hair range and additional products will be launched and available in early 2024.

The bottle is 100% recyclable and ST Moisture Spray Leave-In Conditioner (1 & 2) is vegan.

The launch of Sean Taaffe Professional is managed by Upfront PR – please contact Orla Diffily for press enquiries or additional imagery.