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Color Endure Violet Sulfate Free Shampoo


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Violet shampoo that cleanses and maintains the hue of cool blonde, highlighted, bleached or grey hair. Neutralises unwanted yellow or brassy tones with a high level of violet dye. Joico Color Endure Violet Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

To Use: Apply Joico Color Endure Violet Shampoo to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Joico Color Endure Violet Conditioner.

Use 2-3 times a week alternating with Color Endure Shampoo

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